What is SEO Strategy?

One of the most important  marketing strategies for any business or startup is the SEO Strategy. Read my article on why organic reach is a better long-term investment than paid reach.

The topic is quite big but here’s a summary of a possible, simple and straightforward strategy: 

#1 Understand your business/niche very well and what value it brings to the world.

#2 Find out what questions people might ask that your business/brand answers (again, related to “value”)

#3 Analyse your competitors’ or similar businesses’ website(s)

#4 Start your keyword research based on the results you got from 1-2-3 and find out the most relevant and most trendy keywords that are related to your business (usually short phrases)

#5 Make sure that your website’s meta tags, page titles and headings have the most important keywords (don’t do keyword stuffing, Google might penalize you for that  )

#6 Create high quality content related to your business. Make sure you use the keywords/phrases that you got from step 4, or find/add new ones.

#7 Create a strategy to build back-links from high quality websites/blogs to your website (very important, this alone is a whole separate topic  )

#8 Build your social media following and keep posting. Use Facebook/Instagram/Linkedin/G+…etc. And don’t forget the second largest search engine in the world (YouTube)

#9 Use images and graphics to create great user experience and attract reads.

#10 Do the technical side of SEO like connecting your website with different search engines, and keep monitoring the results; watch out for crawling errors or any warnings/messages.

#11 Keep learning and reading about new techniques.

Finally, you can definitely do all of that yourself or (even better) if you’ve got a budget, hire a part-timer SEO to do it for you.